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Apple Names Ex-Google VP to Lead AI Product Marketing

**Apple Names Lilian Rincon as VP of Product Marketing for AI**

Apple has revealed the appointment of Lilian Rincon, who previously held a vice president position at Google, as its latest vice president of Product Marketing for Artificial Intelligence (AI). Rincon will be tasked with spearheading product marketing and management for Apple’s AI offerings, including Apple Intelligence and Siri. She will report directly to Greg Joswiak, Apple’s senior vice president for worldwide marketing.

Rincon brings a vast array of experience from her nine years at Google, where she most recently acted as vice president of product management. In this capacity, she supervised Google’s global product organization for Google Shopping and Google Assistant. Her career also features significant roles at Microsoft and Skype, illustrating her comprehensive expertise in technology and product management.

In a LinkedIn post revealing her exit from Google, Rincon shared her enthusiasm for her new position at Apple, showing an optimistic view on the future of AI within the company.

Her appointment follows Apple’s reorganization of its AI team, which has undergone several major leadership changes. Notably, Amar Subramanya joined Apple in December as the VP of AI, reporting to Craig Federighi. Subramanya has a robust background in AI, having dedicated 16 years to Google, where he served as an engineering VP on projects like Gemini, prior to a brief period at Microsoft.

The reorg also encompassed the recent resignation of John Giannandrea, who stepped down from his role as senior vice president for Machine Learning and AI Strategy. This wave of changes underscores Apple’s persistent dedication to enhancing its AI capabilities and strategies.

As Apple progresses in investing in AI technologies, the inclusion of seasoned leaders like Rincon and Subramanya indicates a strategic initiative to fortify its standing in the competitive arena of AI development.

Apple’s iPhone 17 Series Showcases Major Hardware Upgrade

**Apple’s iPhone 17 Pro: A Notable Advancement in Durability and Capability**

Apple’s newest flagship device, the iPhone 17 Pro, signifies a considerable enhancement over its forerunner, the iPhone 16 Pro. With upgrades in heat management and materials, the iPhone 17 Pro ensures enhanced capability and toughness, addressing several frequent grievances from users of prior models.

### Enhanced Heat Management

Among the prominent features of the iPhone 17 Pro is its sophisticated heat management system. The addition of a vapor chamber and the transition from titanium to aluminum has led to improved sustained performance, especially during demanding tasks. This modification assists in alleviating issues such as thermal throttling, a concern for users of the iPhone 16 Pro Max, where the screen would dim during extensive usage in bright outdoor scenarios.

### The Scratching Concern with Ceramic Shield

Although the thermal advancements are praiseworthy, numerous users have voiced their dissatisfaction regarding the durability of the iPhone’s screen. The initial Ceramic Shield glass, engineered to withstand impacts from falls, has faced criticism for its vulnerability to scratches. Users frequently discovered their displays affected by fine scratches that became more noticeable in dim lighting, resulting in diminished satisfaction and resale value over time.

### Launch of Ceramic Shield 2

To address these issues, Apple has unveiled Ceramic Shield 2 with the iPhone 17 series. This updated cover glass is reported to be threefold more resistant to scratching than the earlier version. This upgrade is a welcome modification for users who have faced the limitations of the original Ceramic Shield. Ceramic Shield 2 is incorporated into all new models, including the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max, along with the recently introduced iPhone 17e.

### Toughness of the Rear Glass

Apple maintains the use of the original Ceramic Shield glass for the rear of the iPhone Air and the iPhone 17 Pro/Pro Max. This decision is calculated, as damage to the rear glass can pose problems, and the new design minimizes the surface area of back glass on the Pro models. While scratches on the rear are less alarming since it is not a display, the sturdiness of this glass remains a significant concern for users.

### User Experience and Anticipated Developments

As users start to engage with Ceramic Shield 2, there is careful optimism about its performance. Initial signs indicate that the new glass may considerably lessen the prominence of scratches, with users wishing for an extended life before apparent wear occurs. The idea of not needing a screen protector is appealing for many, assuming that the new material performs as expected.

In summary, the iPhone 17 Pro signifies a meaningful advancement in both capability and durability, especially with the launch of Ceramic Shield 2. As users acclimate to these innovations, the overall experience with the device is anticipated to enhance, making it an attractive option for both new and returning iPhone enthusiasts.

Google Pixel Obtains Crucial New Bluetooth Functionality for Android Devices

Pixel 10 and prior Pixels include a Bluetooth capability that all other Android smartphone makers should take immediate notice of.

This capability, discovered in the latest version of the Pixel Troubleshooting application, is appropriately named “Bluetooth diagnostics,” and it does precisely what the name implies (via Android Authority). You can find this feature within the Settings application, where you can examine the connection for any currently linked Bluetooth devices to diagnose potential issues. While there is no specific control over individual Bluetooth problems, if you experience Bluetooth connectivity difficulties and find it challenging to resolve them, this might assist in pinpointing overall connection issues.

Of course, Google is not the pioneer in this area, as a comparable function is present in the Diagnostics menu of the Samsung Members application for Galaxy devices. Likewise, the iPhone features its own diagnostics mode that can be activated manually. However, the addition of this on the newest Google phones could ideally strengthen the notion that consumers should have access to tools like this to determine whether the issues they encounter are fixable by themselves or necessitate contacting the manufacturer for solutions.

How to view Bluetooth diagnostics on Pixel

iOS 26.4 Brings Video Podcasts and Additional Features

# iOS 26.4 Transforms Apple Podcasts with Major Video Upgrades

Apple Podcasts has undergone substantial video improvements in the latest iOS 26.4 update, addressing the rising popularity of video podcasts on platforms such as YouTube and Spotify. This article delves into the newly introduced features and examines the overall experience for users.

## New Video Capabilities in iOS 26.4

Although video has existed within Apple Podcasts for several years, its utilization has been minimal. The iOS 26.4 update showcases a reimagined video experience featuring several key improvements:

– **Effortless Switching**: Users can effortlessly switch between video and audio playback with just one tap.
– **Offline Viewing**: Videos can be saved for offline access, improving convenience.
– **Picture-in-Picture Mode**: This option allows users to view videos while multitasking on their iPhone or iPad.
– **Customizable Playback Speed**: Users can adjust the playback rate for video content, with options reaching up to 2x speed.
– **Transcripts Offered**: Both video and audio come with transcripts, ensuring accessibility for all users.
– **New Video Center**: A specific section for discovering the latest video podcasts has been added.

These enhancements, featuring both fresh innovations and some previously available yet underused, are designed to enrich the podcasting experience for users.

## User Feedback on Video Podcasts

Early users of the new video features in Apple Podcasts have shared favorable feedback. The simplicity of alternating between video and audio, enabled by a straightforward toggle button, has garnered positive attention. Automatic downloads for video content motivate users to explore video offerings more often.

The Picture-in-Picture capability has revolutionized the way users interact with podcasts, allowing multitasking without losing track of content. This is especially advantageous for those who favor listening while engaged in other activities.

Customizable playback speed remains a sought-after feature, and the inclusion of transcripts further improves content accessibility. The launch of a new video center in the app’s ‘New’ tab has resulted in increased availability of video shows, reigniting hopes for continuous growth in this domain.

## Future Considerations

While the updated video experience has been positively embraced, users are keen on seeing more video content become accessible on the platform. There is also a demand for the video functionalities to be available on tvOS, especially for Apple TV 4K, to offer a fuller viewing experience.

In summary, the iOS 26.4 update signifies a major advancement for Apple Podcasts, aligning with the shifting trends in podcasting and user expectations. The enhancements not only elevate the app’s functionality but also respond to the growing interest in video content within the podcasting industry.

9to5Mac Daily: March 27, 2026 – Goodbye to the Mac Pro

**9to5Mac Daily: Your Go-To Source for Daily Apple Updates and Insights**

In the rapidly evolving tech landscape, keeping abreast of the latest news, trends, and advancements is crucial, particularly for Apple fans. 9to5Mac Daily acts as a trustworthy source for daily summaries of the most important stories related to Apple and its ecosystem.

**Podcast Synopsis**

9to5Mac Daily is a podcast that offers a brief overview of the leading stories every weekday. The episodes cater to listeners who wish to stay updated without spending too much time on reading articles. The podcast can be accessed on numerous platforms, including [iTunes](https://podcasts.apple.com/us/podcast/9to5mac-daily/id1331816080), [Stitcher](https://www.stitcher.com/podcast/9to5mac-daily), [TuneIn](https://tunein.com/radio/9to5Mac-Daily-p1089524/), [Google Play](https://play.google.com/music/m/I5d4dzs7dauazmfxvvrynyiuram?t=9to5Mac_Daily), and through a [dedicated RSS feed](https://feedpress.me/9to5macdaily) for various podcast applications.

**Topics and Features**

Each episode of 9to5Mac Daily addresses a variety of subjects, including product launches, software updates, and industry news. The podcast not only keeps listeners informed of the latest events but also offers insights and commentary on the consequences of these changes.

Listeners can subscribe to the podcast to guarantee they receive new episodes immediately upon their release. For those seeking an enhanced experience, 9to5Mac Daily Plus provides an ad-free edition of each episode along with exclusive content for subscribers.

**Audience Interaction**

Listeners are invited to interact with the podcast by sharing their opinions and feedback. They can contact via email at [[email protected]](mailto:[email protected]) or rate the podcast on platforms like [Apple Podcasts](https://geo.itunes.apple.com/us/podcast/id1331816080?at=10laZc&pt=11l8808) and [Overcast](https://geo.itunes.apple.com/us/app/overcast/id888422857?mt=8&at=10laZc&pt=11l8808) to assist others in finding the show.

**Sponsorship and Assistance**

9to5Mac Daily is backed by sponsors like Backblaze, which provides dependable backup solutions. Listeners can utilize promotional codes to save on services, thereby increasing the podcast’s value.

**Final Thoughts**

For anyone keen on Apple news, 9to5Mac Daily is an essential resource. With its engaging format and dedication to delivering timely updates, it shines as a preferred podcast for tech enthusiasts. Whether you’re commuting, working out, or enjoying a moment of relaxation, tuning into 9to5Mac Daily keeps you informed about the latest in the Apple world.

Nuki’s One-Touch Retrofit Smart Lock Receives First-Ever Discount

The Nuki Smart Lock is the best retrofit smart lock currently available for people who want a minimalist, feature-packed upgrade to their preexisting deadlock. It’s currently selling for $149 at Amazon — its cheapest price ever — during the Big Spring Sale. Its fast unlocking speed, Matter-over-Thread support, and broad smart home compatibility impressed my […]